The Discerning Cyclist

Illustrations used for the cycling blog The Discerning Cyclist and printed promotional material.

Illustrations for a cycling website that focused on looking stylish on & off the bike. The illustrations were used to give the site a unique feel and promote the items of clothing that were reviewed and as a point of interest to topics discussed and any interviews carried out.
Several variations of the style evolved through this piece until steadying on the current style seen in later posts employing a recurring character to model the clothing, named Dan.
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